Core metrics
- Registrations — total signups across all traffic sources.
- Show-up rate — % of registrants who watched the webinar.
- Engagement score — calculated from chat, attention, and CTA hovers.
- Click-through rate — % who clicked your offer.
- Conversion rate — % who completed the purchase via your affiliate link.
What to optimize first
If show-up rate is below 35%, your registration page or reminder sequence needs work. If show-up is high but CTR is low, the offer doesn't match the audience — try a different clone template.